Financial Planning - Empowering Queenagers To Live Their Best Lives

Queenager is a term that originated in the US to describe women who are in mid-life. According to Noon, the media site and social media platform, Queenagers are responsible for 95% of all household spending decisions and they outspend younger women by 250%.

Despite this, according to research carried out by Noon, half of the women aged 45 – 60 surveyed feel invisible and there is a disconnect between how they feel and how they are perceived by big brands, the media and social media.

The survey also revealed that half of the women surveyed have experienced at least five of the following:

Divorce
Illness
Bereavement
Infertility
Abusive and violent relationships
Depression
Job losses
Death of a parent
Sick children
Financial crises

The perception from the women surveyed was that going through these types of experiences made them stronger.

Putting Themselves Centre-stage

The research carried out by Noon suggests that the women surveyed viewed their lives as consisting of three stages:

Their 20s – they felt centred, sure about where they were heading and ambitious.
Their 30s and 40s – this stage became looking after other people’s needs, whether this was at work or at home.
Their 50s – Queenagers are now putting themselves centre-stage.

Why is Financial Planning so Empowering?

The financial planning profession is about empowering people to design their best life, to articulate what their ideal lifestyle looks like and to identify key financial goals. It is not about selling financial products and investments.

Women in mid-life are increasingly prioritising their own time which can involve leaving the professional sphere and becoming an entrepreneur; it can involve putting their mental and physical health first, spending more time travelling to exotic destinations and finding time for hobbies and spending time with friends.

As more and more women reach mid-life looking to achieve financial independence and be in control of their own finances, it makes sense that they should turn to financial planning. According to Noon, Queenagers are typically solvent, almost a quarter don’t have any children and over a third live alone.

How Financial Planning Can Help

Those reaching their Queenager years can often face a number of issues that financial planning can help address:

Your significant other has little interest in financial matters.
You are or are shortly to be empty-nesters and you are ready to embrace the next phase of your life.
You are planning for retirement several years away and you are unsure whether you have sufficient accumulated capital.
You are a successful professional looking to retire early. You have a disparate number of pensions and investments and you are not sure whether these are appropriate for you.
You are reaching the end of a successful career and you are now looking for a complete lifestyle change. You want someone to talk through your options to see whether these are achievable.
You have accumulated significant wealth and you want to make gifts during your lifetime as well as leave a substantial legacy on your death.

‘The Death of The Salesman’

The financial advice industry is perceived as being very transactional and about selling financial products and investments.

Financial planning is a far cry from this; it’s about helping people to become more confident about their finances, it’s about providing clarity and helping people achieve their goals.

Contact Us